What an Adverse Report means
An Adverse Report sets out the examiner’s objections to your application and explains the issues you need to address. Common objections include conflicts with earlier trade marks and concerns about whether your mark is capable of distinguishing your goods or services. You have a limited period to respond, so it’s important to understand the report and your options before the deadline.
How we respond
We assess the Examiner’s objections, explain what they mean and identify the options available to you. Depending on the issues raised, we may prepare arguments, gather evidence, amend the application or explore options involving an earlier trade mark. We then prepare and file the appropriate response on your behalf.
If the objection can’t be resolved
Not every objection can be overcome through a written response. Depending on the circumstances, your options may include further evidence, changes to the application, addressing an earlier trade mark, requesting a hearing or deciding that the application should not proceed.
We’ll explain the position clearly and help you decide what makes commercial sense for your business.

If you've received an Adverse Report and aren't sure what it means, Fix My Trade Mark offers a free initial review of your report so you can understand the issues and your options.